The informational policy of NISSA Centre is a neatly planned system of informational, promotional and PR activities, based on the results of studies and long-term operational GA market experience.
The company actively uses its own sources by carrying out an inter-branch marketing and trends prognosis.
This activity is conducted for the benefit of the whole society – for many years NISSA Centre has been sharing its knowledge, involving both profile-oriented and popular mass media for this purpose, as well as organizing consultations and seminars for printers and participating in the largest forums all over the former Soviet countries. NISSA Centre in tight cooperation with major GA vendors, such as Kodak, HP, Wohlenberg, RYOBI is constantly organizing special interest technology tours for local GA specialists with visits to vendors manufacturing facilities and RnD centers in USA, Canada, Germany, UK, Israel, Japan – just around the globe.
Participation in profile-oriented shows is one of the priorities. Good example is main GA show of PolygraphInter (PI), often nicknamed as Russian Drupa. NISSA Centre 1240 sq.m. booth at PI-08 was one of biggest one, but well organized, thanks to smart zoning. Zones of prepress, digital print, postpress, packaging, and complete small print house were defined and graphically marked out. First time in national practice 40 pages booth guide was developed and digitally printed during the show. Best appreciations of our booth were all the time biggest visitor density and large quantity of leads opened and contracts closed during the show.
The so-called road-shows are being carried out regularly as well.
Experts of NISSA Centre carry latest technological and business ideas on tours. Last example was RYOBI Road Show in April-May 2008, with stops in Rostov-on-Don, St. Petersburg, Yekaterinburg, Perm and Novosibirsk.
www.nissa-centre.ru is one of the most information rich GA web-site in Russian Net, and according to the data of the on-line ratings and number of visits, this web-site traditionally occupies one of the first places. www.nissa-centre.ru is a regularly updated web-site containing the latest printing news, articles, information from manufacturers, detailed catalogues of equipment, comprehensive images of the pieces of equipment, as well as, for registered customers, operation and maintenance manuals.